Ideas for a sustainable economy

Ideas are my business. I’ve worked as a copywriter, journalist, and creative director, before I founded .start, my own advertising agency, in 1992. Ever since the sale of the agency in 2005, I’ve been devoting myself professionally with one question: What makes sustainability irresistible?

My approach to this follows two directions:

As a consultant, I work with companies in producing more sustainably. I supply ideas and concepts for sustainable products, services or business models. I develop strategies for sustainable management and the integration of employees, external business partners, or clients. I write books, columns and articles, I give lectures and develop workshops.

My priorities are:

• Sustainability strategies and sustainability stories

• Sustainable product and service ideas

• Sustainable marketing and advertising concepts

• Internal and external sustainability communication

As an entrepreneur I develop sustainable brands and services or intend to participate in such . In 2007, I co-founded the internet platform Utopia.de. In 2012 I co-founded the organic Food-Shop "Waku-Waku" in Hamburg. Since 2016 I am involved in "Lost Weekend" a combination of bookstore and coffee-shop in Munich.