.start (1992 - 2005)
As the co-founder of the advertising agency .start, I have been responsible as its managing partner for strategy and creation.
Under my directorship, award-winning advertising campaigns for MTV, Burger King, Levi `s, Yahoo and Polartec were created. Although we were a relatively small independent agency, big budgets of well-known clients such as E.ON and Deutsche Bank were entrusted to us.
By the time we sold the agency to the Omnicom Group, it employed 100 people at sites in Munich and Berlin.