UTOPIA (2007 - )
Together with Claudia Langer and a whole host of idealists, I have launched the internet platform utopia.de and the associated Utopia Foundation in 2007. Utopia was founded to move millions of people to changing their consumption patterns and lifestyles towards more sustainability, to make them decide consciously and support environmentally friendly products as well as fair working conditions around the world with every purchase.
Utopia aims to promote the dialogue process about sustainability between all societal actors and to become an engine of a ‘green economic miracle’.
Today Utopia is the largest and most important sustainability platform on the internet. By now the Utopia community has more than 70,000 members.